What is the WOMMA Code and why do you need to be concerned about it? | ArticlesBase.com

By Lisa Valentine
October 2, 2009

WOMMA, the Word Of Mouth Marketing Association, is the communicator of the Ethics Code of Conduct, famous as the WOMMA Code. The Code helps to delimitate prizewinning practices, unacceptable practices and distinction rules for articulate of representative marketing.          

Why is this of anxiety to promotional marketers? Because the nature of online content strategy is changing: for instance, ethnic media marketing has embellish the hottest steer in today’s marketing mix, the aforementioned artefact that blogging has embellish de rigueur as an trenchant method for brands to interact with consumers. However, a murky Atlantic exists when blogs move to encourage brands and products. Since blogs hit traditionally been viewed as “grassroots” and editorial, it creates a flushed alarum when bloggers are seen as endorsing brands and products. Questions are raised: Is it today advertorial? Is the blogger existence paying for his or her endorsement? Is it honest? And has the blogger been straight most the effort?  In another words, has the blogger blatantly unconcealed that he is promoting the sort or product?

In respond to questions same these, the WOMMA Code creates an surround of consortium between consumers and marketers. It seeks to preclude unfair, dishonorable or dishonorable marketing practices from occurring.

Similarly, in the ethnic media marketing space, verify the warning of a Facebook follower tender for a brand. Consumers who are fans on Facebook crapper freely place praise reviews of a product, or openly place complaints; but does it interbreed the distinction when the sort itself posts praise reviews, move as a consumer? The WOMMA Code would understandably saucer out, “Yes, that is a ravishment of ethics.” Social media is a inventiveness that is “of the people.” It needs to rest a innocuous expanse where consumers see liberated to share, and not a scene where companies crapper represent ! themselv es in the motion of the powerful bottom-line. When a sort DOES place on its follower page, it staleness do so in the most straight way, with flooded disclosure.

You crapper feature the whole WOMMA Code at http://womma.org/ethics/code/. Since the WOMMA Code direct affects marketer’s knowledge to virally deal in today’s marketplace, marketers would do substantially to obey both of these resources in the thinking of ethnic media marketing and blogging initiatives.

Lisa Valentine is the Director, Account Services for AlterSeekers.  She brings over 20 eld of undergo in progressively answerable positions in promotional marketing and statement direction for companies including Don Jagoda Associates, MediaAmerica/Jones Satellite Networks, Marden-Kane and Seismicom, where she handled Fortune 100 computer accounts.

AlterSeekers is a sort promotions authority in New royalty centering on promotions consulting and planning, scheme strategy, ethnic media marketing New royalty (including Facebook strategy), go to mart strategy, and coverall strategic thinking New York.